[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bpq.sk\/vytvaranie-hodnoty-v-novej-ekonomike\/#Article","mainEntityOfPage":"https:\/\/www.bpq.sk\/vytvaranie-hodnoty-v-novej-ekonomike\/","headline":"Vytv\u00e1ranie hodnoty v novej ekonomike","name":"Vytv\u00e1ranie hodnoty v novej ekonomike","description":"Ako podniky vytv\u00e1raj\u00fa hodnotu v novej ekonomike: \u201ePrv\u00fdm znakom, o ktorom nevieme, \u010do rob\u00edme, je posadnutos\u0165 \u010d\u00edslami.\u201c\u00a0~ Johann Wolfgang von Goethe Tu je to, \u010do by sme mohli nazva\u0165 \u010d\u00edseln\u00fd probl\u00e9m.\u00a0Povedzme, \u017ee v\u00e1s zauj\u00edmaj\u00fa z\u00e1soby nov\u00fdch m\u00e9di\u00ed.\u00a0Je rok 1993 a naraz\u00edte na vyspel\u00fa internetov\u00fa spolo\u010dnos\u0165 – v s\u00fa\u010dasnosti sa to naz\u00fdva XYZ Corporation. S\u00eddli v […]","datePublished":"2019-08-20","dateModified":"2019-08-20","author":{"@type":"Person","@id":"https:\/\/www.bpq.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.bpq.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bpq.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bpq.sk\/wp-content\/uploads\/img_a305336_w16821_t1566640758.jpg","url":"https:\/\/www.bpq.sk\/wp-content\/uploads\/img_a305336_w16821_t1566640758.jpg","height":0,"width":0},"url":"https:\/\/www.bpq.sk\/vytvaranie-hodnoty-v-novej-ekonomike\/","about":["Ekonomika"],"wordCount":513,"articleBody":"\tAko podniky vytv\u00e1raj\u00fa hodnotu v novej ekonomike:\t\u201ePrv\u00fdm znakom, o ktorom nevieme, \u010do rob\u00edme, je posadnutos\u0165 \u010d\u00edslami.\u201c\u00a0~ Johann Wolfgang von Goethe\tTu je to, \u010do by sme mohli nazva\u0165 \u010d\u00edseln\u00fd probl\u00e9m.\u00a0Povedzme, \u017ee v\u00e1s zauj\u00edmaj\u00fa z\u00e1soby nov\u00fdch m\u00e9di\u00ed.\u00a0Je rok 1993 a naraz\u00edte na vyspel\u00fa internetov\u00fa spolo\u010dnos\u0165 – v s\u00fa\u010dasnosti sa to naz\u00fdva XYZ Corporation.\tS\u00eddli v Dulles vo Virg\u00ednii a m\u00e1 iba 124 zamestnancov.\u00a0\u010cist\u00fd pr\u00edjem m\u00e1 4,3 mili\u00f3na dol\u00e1rov z ro\u010dn\u00fdch pr\u00edjmov 31,6 mili\u00f3na dol\u00e1rov.\u00a0Jeho trhov\u00e1 kapitaliz\u00e1cia?\u00a0Iba 168 mili\u00f3nov.\tM\u00e1lokto venuje XYZ ak\u00fako\u013evek pozornos\u0165 a nie je divu.\u00a0\u201ePod ve\u013ek\u00fdmi stromami ni\u010d nerastie,\u201c povedal raz niekto.\u00a0XYZ sa nach\u00e1dza v tieni nejak\u00fdch obrovsk\u00fdch kme\u0148ov, z ktor\u00fdch ka\u017ed\u00fd m\u00e1 zdroje, aby \u013eahko vyhnal XYZ zo svojho nebezpe\u010dn\u00e9ho ostrie\u017ea.\u00a0Jedn\u00fdm z t\u00fdchto stromov je spolo\u010dnos\u0165, ktor\u00fa budeme vola\u0165 ABC Corporation.\tABC je newyorsk\u00fd multimedi\u00e1lny gigant s tr\u017ebami 13,1 mili\u00e1rd dol\u00e1rov, \u010dist\u00fdm v\u00fdnosom 86 mili\u00f3nov dol\u00e1rov ro\u010dne a trhovou kapitaliz\u00e1ciou 10,9 mili\u00e1rd dol\u00e1rov.\tTak\u017ee ste tu, v roku 1993, a ot\u00e1zka, ktor\u00e1 pred vami stoj\u00ed, znie: Do ktorej spolo\u010dnosti budete investova\u0165?\u00a0Spr\u00e1vnym v\u00fdberom – ako ste pravdepodobne uh\u00e1dli – by bol XYZ, lep\u0161ie zn\u00e1my ako America Online Inc.\tZa\u010diatkom roku 2000, o sedem rokov nesk\u00f4r, sa AOL rozr\u00e1stla na popredn\u00fd svetov\u00fd on-line server s trhovou hodnotou 169,6 mili\u00e1rd dol\u00e1rov.\u00a0V roku 1999 dosiahol zisk 1 miliardu dol\u00e1rov pri pr\u00edjmoch 5,7 miliardy dol\u00e1rov.\tMedzit\u00fdm ABC, inak zn\u00e1my ako Time Warner, Inc., ve\u013ek\u00fd strom, ktor\u00e9ho tie\u0148 nedok\u00e1zal zastavi\u0165 rast AOL, mal k 1. janu\u00e1ru 2000 trhov\u00fd strop 93 mili\u00e1rd dol\u00e1rov. V\u00fdnosy na konci tretieho \u0161tvr\u0165roka 1999 boli 23,5 mili\u00e1rd dol\u00e1rov s \u010dist\u00fdm v\u00fdnosom 1,2 miliardy dol\u00e1rov.\tKeby ste investovali 1 000 dol\u00e1rov do AOL pri otvoren\u00ed obchodovania v janu\u00e1ri 1993, do konca roku 1999 by to nar\u00e1stlo na statn\u00fdch 332 057 dol\u00e1rov. Medzit\u00fdm by rovnak\u00e1 suma investovala do Time Warner – spolo\u010dnosti v tej dobe s takmer 500-n\u00e1sobkom predaj AOL a 24-n\u00e1sobok \u010dist\u00e9ho pr\u00edjmu – bude st\u00e1\u0165 4 944 dol\u00e1rov.\tTo znamen\u00e1, \u017ee ke\u010f AOL a Time Warner, len 10 dn\u00ed do nov\u00e9ho mil\u00e9nia, ozn\u00e1mili svoj \u00famysel zl\u00fa\u010di\u0165 sa, AOL bol predur\u010den\u00fd sta\u0165 sa dominantn\u00fdm partnerom obrovskej novej spolo\u010dnosti.\t\u010eal\u0161ia ot\u00e1zka: Ako si mohol by\u0165 dos\u0165 svedomit\u00fd u\u017e v roku 1993, aby si si vybral mal\u00fd America Online cez powerhouse s n\u00e1zvom Time Warner?\u00a0\u010co ste mohli vedie\u0165 o AOL, ktor\u00fd v\u00e1s mohol privies\u0165 k tomu, kam umiestni\u0165 svoje peniaze?\tMo\u017eno ste u\u017e do za\u010diatku investovali do spolo\u010dnosti, ak ste identifikovali a pochopili hodnotu v\u0161etk\u00fdch akt\u00edv, ktor\u00e9 tvorili jej \u010dinnos\u0165 – nielen tehly a malty a finan\u010dn\u00e9 akt\u00edva zobrazen\u00e9 v s\u00favahe, ale aj nehmotn\u00fd majetok, ktor\u00fd je tradi\u010dn\u00fd \u00fa\u010dtovn\u00edctvo skoro ignoruje.                                                                                                                                                                                                                                                                                                                                                                                                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